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Police embrace Twitter but lack strategy
A new study from the Canadian Association of Police on Social Media takes a look at the Tweeting habits of cops and their agencies in the U.S., Canada, and the U.K. It transpires they’re doing a cracking job but, as with other corporate users, could do with putting social media policies in place.

Read more on BizReport

‘The Social Network’ Makes Its Way On To Facebook
Sony isn’t allowed to advertise ‘The Social Network’ on Facebook but the company can’t stop people f

Read more on Forbes

Wow! Take a step back and think about all of the channels of input screaming out for your attention. You have the constant deluge of Twitter, the pounding of your RSS reader from bloggers pushing out their content, you have publishing sites with articles, videos and podcasts, not to mention Facebook, MySpace, and LinkedIn social networks to monitor and manage.

I will be the first to say that without social media our personal business would not be where it is today. This has been a HUGE godsend and literally has help put us on the map. However, if you’re not careful, you may find yourself losing hours & hours of time better well-spent in more productive money making decisions.

Are you feverishly tweeting at all hours of the day? Check your Facebook page before you go to bed and first thing when you wake up? Addicted to social media? You’re not alone.

First, from a psychological perspective, there is the family dynamic of social media.
As more and more adults flock to social networking sites familial relationships are affected. Husbands are mad at wives, children are upset with parents, parents are upset with children, boyfriends are mad at girlfriends, and wives are mad at husbands for a myriad of reasons: spending too much time on Farmville, embarrassing messages on walls, inappropriate behavior discovered and monitored, or temptations from the opposite sex. Don’t get me wrong, some families may find a common ground on social networking sites but it seems that many are affected negatively when it becomes an addiction.

When it comes to home business owners and internet marketing, I find it particularly problematic with too much social media and an extreme lack of priorities. It reminds me of the one major lesson I learned while my husband & I were first starting and managing our own company, the importance of focus. If we define our objectives and focus on achieving them then it is easier to set our attention on specific social media channels and the insights, ideas and knowledge they expose. Varying levels of priorities (work objectives, personal development objectives, family objectives, etc.) further help us define how to use our attention span to absorb the most relevant inputs.

For nurturing creativity, an outside, broad focus can help empower our focus on achieving specific goals which puts the whole issue of attention deficit disorder central to the management of social media. We want to take in as much input as possible for generating ideas while remaining focused on achieving our key priorities. It’s a process of absorbing in the data, filtering and storing the stuff not immediately relevant and enacting what is relevant to towards accomplishing our immediate goals. If you fail to filter the data whether mechanically by using an application to organize and store it, or mentally by defining your objectives and priorities, then anxiety can set in creating attention deficit and information overload. This will negatively affect your business and you can sabotage your business before you are even consciously aware of what hit you.

Increasing your productivity is one of the biggest dangers of social media is that it can quickly transform from a powerful marketing tool into a huge time waster. You need to make sure you outline social media goals and a plan for how you’re going to reach them. Once you have a plan in place, make sure all of your social media activities are in line with this plan so you don’t end up wasting hours doing nothing.

Schedule blocks of time for projects as appointments on your calendar. When information comes in or distractions knock at the door, remember you’re in a “project appointment.” Process it when the appointment is over. If you have turned off your popups, you won’t even know it’s there!

On average, it takes at least 15 minutes every time you check and answer email. A water cooler break on Twitter or Facebook may be another 15 minutes.

How much is 15 minutes worth to you?

Can you afford to check your email and social networks three times every hour? If your billing rate is $1,000/hour like some of the top CEOs, then maybe. However, if you watch the habits of these same CEOs, you won’t see them socializing 45 minutes out of every hour.

Water-cooler breaks on Twitter and/or Facebook are important and a stress relief to many. Just make sure you control the social networks rather than allowing them to control you! Schedule social time throughout the day.

Burning yourself out too early! Believe me; this has happened thousands of times. A key decision maker at a company hears about this “hot social media thing”, and decides his company needs to start blogging and Tweeting. They blindly jump in with no plan, and blog and Tweet furiously for a few weeks. Of course, they don’t get any results because: 1) They don’t have a plan, 2) they don’t really know much about social media marketing. As a result, they get burnt out, proclaiming social media to be an overhyped waste of time. The reality is they never gave themselves a chance for it to work.  Remember, social media has great benefits when it comes to your business. The goal is to learn how to control social media, before it controls you.

The new age of social media has the potential to pull down more and more workers if they don’t gain focus around their defined objectives and filter the need to know versus the nice to know on continual basis. Whether you’re learning how to better optimize your paid search campaigns, staying on top of the latest search engine optimization tactics or figuring out how to use social media to generate buzz for your company, keep in mind attention management and execute it wisely.

To Your Unlimited Success!
Michelle Chasen-Hooks

Alex Mandossian serves as an example of the ultramodern marketing guru who knows the power of one of the Internet’s most potent phenomenon—Social Media. Social Media started as a way for friends to connect with friends and for people to find new friends. But now it’s one of the most viral methods of marketing available on the Web that can boost your productivity. For Mandossian, Social Media is for those who want to take command of the Internet and use Social Marketing to be discovered, get seen, attract traffic and make cash.

Social Media and Hits

If you’re using Social Media sights, then your chances of being found escalate as these will help enhance your presence in searches. The more people you can attract to the Social Media sites you use the better your chances of being found by others in Internet searches. A good example of this is Mandossian’s Facebook site that is subscribed to by thousands of people.

Social Media and Views

Utilizing Social Media will allow people to not only find you but also to view your information, access any helpful content you provide and follow links to your primary site. Providing content rich pages that will attract people to your Social Media sites will help drive traffic to you.

Social Media and Traffic

Once you start getting found and people begin viewing you via Social Media, as Mandossian shows through his Facebook site, then you can point them in the direction of your primary site. In this way, Social Media sites create a sort of natural flow to you, allowing people to garner more information about you and your product or service.

Social Media and Profits

Following his Facebook link to Mandossian’s primary site, you’ll discover plenty of free, useful information. That’s an essential part of using Social Media as a marketing tool. When people get to your primary site, as well as your Social Media site, it’s important that it is content rich. The fact that you’ve given visitors important information for free will help convince them to purchase your products or services. By using Social Media, as Mandossian has, you’ve created a direct link to your online business and products.

Alex Mandossian: a Practical Example

Mandossian’s use of Social Media marketing works in a straightforward manner with the result being a rise in productivity. Those who find him on Facebook have access to helpful content and can then follow links to his site where they discover a very useful blog that’s updated on a daily basis. They can also purchase his products easily and quickly.

Advertise Internet Marketing Make Money

As more and more business owners realize the power of the internet to attract more customer their number one question they ask is ‘How do I advertising business using internet marketing?’

When it comes to advertising business internet marketing to make it easier to explain lets look at the internet in 2 ways:

The first way is paid advertising where you create a website where you can take orders or collect leads and then you pay to have your ads shown related to the people searching for information within your market. Your ads will usually consist of text form ads, banner ads and video ads. Advertise Internet Marketing Make Money

The second way to look at the advertising business internet marketing is to build an online presence, using the search engines, and other sites, communities, etc to attract people to your website so you can make a sale or collect a lead.

In an ideal world you should implement both of these strategies to get maximum effort. The issue that most business owners face is that the first option will cost you money to learn it yourself or you can pay someone else to manage your online advertising campaigns. So if you are a budget this may not be the best option.

With the second way by building an online presence it lot necessary cost you much money but it will cost labor time and learning time if you don’t know what to do. However unlike the paid advertising once you have built a strong online presence it will remain there with little maintained efforts. Advertise Internet Marketing Make Money